MAVERICK’S / From the field

THE JOURNAL.

Media buying, creative and technology. What we test, how we make decisions, and the numbers we watch.

Articles: 04

MAVERICK’S — Our Farm Model 80%. Why we don’t go 100% in-house: 80% our farm and 20% suppliers. Emerald account cards and a gold ring chart.

Facebook / Account farming / 10.11.2026

Why we won’t move to 100% in-house account farming

In-house accounts lower fees and speed up delivery. Why we still keep at least 20% of spend with suppliers: economics, ban waves and operational resilience.

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MAVERICK’S — Budget Scaling. How we add volume: budgets, spend and cost per deposit. Three rising emerald columns marked 10, 30 and 100.

Facebook / Scaling / 10.11.2026

How we scale budgets within an ad account

Cumulative spend, proven creatives and gradual budget increases. How we add volume while keeping cost per deposit under control.

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MAVERICK’S — First Launch. Preparing the first test: hypothesis, launch and takeaways. Three emerald ad cards and a gold magnifying glass.

Facebook / Testing / 07.11.2026

How we launch an offer on Facebook

Event tracking, conversion steps from click to first deposit, and profitability. How we prepare the first test and turn its results into actionable next steps.

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MAVERICK’S — Validating a New Offer. Hands-on check before launch: market, product and funnel. Emerald landing-page cards and a gold magnifying glass with a checkmark.

Working with offers / 06.11.2026

We test every new offer ourselves

Market, audience, registration and payment. How we validate a new product, test its funnels and give advertisers actionable feedback before scaling.

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